# US launch (CEO's board deck, excerpt)

- Market: 33 million US small businesses x our UK price of £120 ($150) a year = about $5B. "Even 1% is $50M."
- Plan: launch in the US in Q1, $2.5M budget, hire a US sales team of 6, target $5M ARR in year one.
- Why now: a competitor raised in the US; we need to get there first.