# Enterprise win/loss interviews (12 buyers, this year)

- Won (7): every win had teams already using Flowboard. "Our designers refused to give it up." "IT approved it because 300 people were already on it."
- Lost (5): four had standardised on Miro company-wide; switching meant migrating thousands of boards. One stayed on whiteboard photos and slides.
- What buyers said Flowboard does that Miro doesn't: real-time diagramming that stays tidy, and a free plan teams can start on without IT.