# Draft launch plan (Head of Marketing)

- Launch day 3 November: press release announcing Ledgerly as "the first Financial Operating System for small business".
- Paid social and search ads to new prospects: $60,000 in November.
- In-app banner to all 8,000 customers: "Run payroll in minutes".
- Webinar in launch week.
- Success measure: press mentions and sign-ups in launch week.