# Trial funnel, Q3 2026 (14-day free trial, then $15 per user per month)

| Segment | Trials started | Became paying | Paying accounts that cancelled in their second month |
|---|---|---|---|
| Freelancer | 1,900 | 171 | 38% |
| Small agency (2-10) | 420 | 130 | 6% |
| Agency (11-50) | 60 | 22 | 0% |

Most-used features by agencies: shared content library, approval workflows, CRM sync. Freelancers mostly use one template and e-signature.