# Price test readout (Growth team, January)

Test: new self-serve sign-ups saw $129 per seat (B) or $99 (A), 8 to 21 December. Intended split 50/50.

| Arm | Pricing page visitors | Started paying | Conversion |
|---|---|---|---|
| A ($99) | 1,240 | 62 | 5.0% |
| B ($129) | 870 | 42 | 4.8% |

Conclusion: conversion fell 0.2 points, not statistically significant. Recommendation: raise to $129.