# Release and campaign log

- Week 3: New workout library (40 new routines).
- Week 5: Shorter sign-up. Removed the goal-setting step ("What do you want to achieve, and how many days a week?") to cut sign-up time from 3 minutes to 1. Sign-up completion rose from 61% to 74%.
- Week 6: Win-back emails start: anyone inactive for 21 days gets "We miss you: here's a free week of Premium".
- Week 9: Paid social budget up 25%.