Needs more than a quick edit6 of 10 checks passed
Contains unsupported claims about regulatory scrutiny and treats a causal inference as fact, which would need to be removed or qualified before it can be used without re-checking.
Output
Subject: Pricing variant B — recommend we don't ship Monday
Priya,
Recommendation: don't roll B out to 100%. It breaches both guardrails we agreed before launch. Run a corrected variant (C) instead.
Why B fails
- Refunds: +42% against a 10% limit. This is the clearest breach, and it isn't close. (212 → 301 requests.)
- Day-30 retention: −4.5pp against a 2pp limit.2 The confidence interval runs from −7.9 to −1.1. Most of that range is past the line, and none of it is positive.
- The upside isn't real in revenue terms.1 Conversion rose 1.3pp, but revenue per trial start at day 30 ($9.61 vs $9.42) isn't statistically different from zero. We'd be taking on the harm for no demonstrable gain.
- The day-30 revenue number flatters B. Annual plans bill $119.99 up front, so a shift toward annual inflates early revenue. If the extra refunds and churn continue past day 30, B likely falls behind A on lifetime value.
What's probably happening
B leads with "$9.99/month" and hides the monthly plan. Some users think they're signing up for $9.99 a month, then get charged $119.99.3 The spike in refunds and early cancellations fits that pattern: the extra conversions are partly people who didn't understand what they bought. We can confirm this in a day by reading refund reasons and support tickets from B users.
This also creates a regulatory and reputational risk. Showing a monthly-equivalent price while billing annually, with the cheaper-looking commitment-free option hidden, is exactly the kind of pricing presentation the CMA and FTC scrutinise.4
How to defend this Monday
- We set the guardrails before seeing results so we wouldn't argue ourselves past them afterward. Overriding them now undermines every future test.
- "Conversion went up" measures the wrong thing. Revenue didn't move, and refunds and churn got worse.
Proposed next step: Variant C
- Keep the annual-first emphasis, which is likely what drove the real part of the lift.
- Show "$119.99 billed annually" next to the $9.99/month equivalent, at equal prominence.
- Keep the monthly plan visible on the page.
- Use the same guardrails, and track revenue per trial through day 60 so annual billing doesn't distort the result.
If C keeps most of the conversion lift within the guardrails, we ship that.
Martin
What a PM had to fix
1Numbers wrongRedo the arithmeticTargeted repair
Source: Readout summary
Revenue per trial start at day 30: A $9.42, B $9.61 (CI crosses zero).
What we’d changeAn interval crossing zero means the revenue lift is uncertain, not absent. Say that instead.
2Contradiction missedSurface the contradictionQuick edit
Source: Readout summary
Test ran 21 days
What we’d changeAsk how a 21-day test reports day-30 retention before relying on the figure.
3Hypothesis stated as factReframe it as a hypothesisQuick edit
What we’d changeLabel this as the likely explanation to confirm from refund reasons, as the next sentence half does.
4Invented evidenceVerify or remove the claimQuick edit
What we’d changeCut the regulatory claim. It isn't in the evidence, and it gives the room something to argue about.
Claims the judge couldn’t find in the brief
- The day-30 revenue number flatters B.
- Showing a monthly-equivalent price while billing annually, with the cheaper-looking commitment-free option hidden, is exactly the kind of pricing presentation the CMA and FTC scrutinise.
Grades and run details
Decision model 75 · LLM judge 6 of 11 checks
Decision model checks
- failUses the supplied evidence correctly19%
- passAddresses the actual decision98%
- passRespects explicit constraints36%
- passIdentifies material uncertainty85%
- partialAvoids unsupported claims47%
- passProduces the required deliverable85%
- passChecks guardrails before declaring a winner99%
- passSeparates effect from explanation78%
- failTrusts the data before reading it70%
- passGets the base of every number right84%
Run
- Run
- #1
- Time to output
- 20 s
- Submitted
- 25 Sept 2026