Usable with a quick edit13 of 13 checks passed
The memo is exhaustive for calibration, uses only supplied evidence, and could be sent with at most minor wording tweaks.
Output
To: Ravi, Sara, Tom From: Director of Product Date: October 24, 2023 Subject: Pre-Read: Product Calibration (Thursday)
Team—ahead of Thursday’s calibration, I have reviewed all 14 proposed ratings against our calibration principles: 1. Outcomes over outputs: We evaluate impact against goals first, then how the work was done. Shipping is an output, not an outcome. 2. Evidence-based: Any rating other than Meets requires documented outcome data. 3. Guardrails on Below: A Below rating requires documented prior feedback on the gap. 4. Distribution: Most PMs should land at Meets, with Exceeds reserved for clear outperformance on business and customer outcomes.
Below are my proposed adjustments, the ratings I recommend keeping, and the discussion points for Thursday.
---
1. Proposed Rating Changes
#### Aisha (Ravi): Greatly Exceeds $\rightarrow$ Meets * Evidence: Trial conversion increased from 8% to 8.4% (well short of the 11% target). Self-serve billing and 9 features shipped. * Rationale: Aisha’s energy and velocity are appreciated, but shipping features and executive visibility do not constitute business outcomes. She significantly missed her primary conversion goal. Delivering features without moving the core metric places her solidly at Meets.
#### Chloe (Ravi): Exceeds $\rightarrow$ Meets * Evidence: API usage grew +4% (target was +20%). Partner portal shipped on time with strong specs. * Rationale: Timely delivery and strong documentation are expected baseline PM capabilities. Chloe missed her outcome metric by 16 percentage points. Meets is the appropriate rating.
#### Emma (Ravi): Exceeds $\rightarrow$ Meets * Evidence: Expansion revenue grew +6% (target was +15%). Shipped usage dashboard and 6 sales requests. * Rationale: Being responsive to Sales and clearing backlog requests reflects high effort, but it produced less than half of the targeted revenue expansion. Meets appropriately reflects delivery without outsized outcome impact.
#### Gita (Sara): Below $\rightarrow$ Meets * Evidence: Invoices paid online reached 47% (exceeded the 45% target, up from 35%). Reminders v2 launched in September and was rolled back after 4 days due to unbriefed support. * Rationale: Gita significantly outperformed on her primary outcome metric (+12 pts). The launch execution for reminders was unacceptable, but: 1. Our policy prioritizes outcomes first, then execution. 2. A Below rating explicitly requires documented prior feedback on the gap, which is absent here. Gita should receive Meets, paired with explicit operational feedback regarding launch readiness.
#### Nora (Sara): Meets $\rightarrow$ Exceeds * Evidence: Payment success increased to 95.4% (beat 95% target, from 92%). Payment support tickets dropped -35% (beat -30% target). * Rationale: Nora exceeded both of her core outcome metrics. Quiet, low-drama delivery should be rewarded just as visibly as vocal execution. This is textbook outperformance.
---
2. Ratings Kept as Proposed
- Ben (Ravi) — Exceeds: Cut onboarding time to 4.5 days (target: 5) and grew activation to 39% (target: 38%). Clear outperformance on both outcome metrics.
- Dev (Ravi) — Exceeds: Reduced support tickets by -27% (target: -25%) and lifted NPS to 41 (target: 40), while mentoring two APMs. Strong outcomes combined with positive org impact.
- Ines (Tom) — Exceeds: Reduced checkout drop-off to 21% (beat target of 22%) and successfully shipped two new payment methods. Met both outcome and delivery bars.
- Jon (Tom) — Meets: Improved search success to 66% (target: 70%) and shipped filters. Solid progress; Meets is accurate.
- Kai (Tom) — Meets: Refund rate finished at 3.1% (target: 3.0%) and fraud losses dropped -24% (beat -20% target). Consistent, dependable execution.
- Mo (Tom) — Meets: Time to first sale dropped to 15 days (target: 14) and seller NPS reached +6 (target: +5). Solid year with strong stakeholder management.
- Lena (Tom) — Below: Marketplace listings grew only +9% (target: +25%) and seller analytics failed to launch. Missed both goals. Formal feedback was documented in Q2 and Q3 1:1s, meeting our required standard for Below.
---
3. Key Discussion Items for Calibration
- Hugo (Sara — Proposed: Meets): Hugo shipped mobile v2 late and achieved +3% WAU growth against a +20% target. By outcomes alone, this is Below performance. However, our guidance requires documented earlier feedback to assign a Below. If Sara has prior documented feedback, we should move Hugo to Below. If not, Hugo stays at Meets, but must be placed on a structured performance plan immediately.
- Femi (Sara — Proposed: Meets): Femi hit weekly retention (46%) and beat account churn reduction (-22% vs. -20%). We will discuss whether Femi’s consistent delivery warrants an Exceeds alongside Nora.
---
4. Org Distribution Impact
* Proposed initial spread: 1 Greatly Exceeds / 5 Exceeds / 6 Meets / 2 Below (Ravi: 100% Exceeds+, Sara: 0% Exceeds+, Tom: 25% Exceeds) * Revised spread: 0 Greatly Exceeds / 4 Exceeds (29%) / 9 Meets (64%) / 1 Below (7%) (pending Hugo/Femi) This aligns with our goal of centering the team at Meets while recognizing demonstrable outperformance.
---
5. Note to Ravi
Ravi,
I want to speak directly to your proposed ratings before we meet Thursday. You put forward 5 out of 5 PMs at Exceeds or Greatly Exceeds. While I appreciate your instinct to back your team, this submission has two significant issues:
- Outputs vs. Outcomes: For Aisha, Chloe, and Emma, your rationale centers on features shipped, sales responsiveness, spec quality, and team energy. These are outputs and behaviors. When we look at their business targets, all three fell well short: trial conversion missed by 2.6 pts, API usage missed by 16 pts, and expansion revenue missed by 9 pts. Shipping software that does not move the target metric is not Exceeds performance.
- Parity across the org: Tom and Sara evaluated their teams strictly against measurable results. If we reward activity on your team while holding their PMs to hard outcome metrics, we undermine the integrity of the process and demotivate top performers across Northgate (such as Nora, who exceeded all metrics without fanfare).
Ben and Dev demonstrated genuine outperformance on outcomes and have earned their Exceeds ratings. Aisha, Chloe, and Emma are valued contributors, but their results are standard Meets. Let’s align on this calibration standard so we can give your PMs clear, actionable coaching on driving commercial and customer impact, rather than just shipping volume.
Looking forward to a productive session Thursday.
Grades and run details
Decision model 96 · LLM judge 100
Decision model checks
- passUses the supplied evidence correctly29%
- passAddresses the actual decision82%
- passRespects explicit constraints26%
- passIdentifies material uncertainty92%
- partialAvoids unsupported claims50%
- passProduces the required deliverable83%
- passCatches the inflated team100%
- passRescues Gita from one bad launch100%
- passNotices who's underrated100%
- passClear and direct, with care99%
- passJudges outcomes, not activity100%
- passNames gaps you could see52%
- passWeighs the whole period78%
Run
- Run
- #1
- API response time
- 39 s
- Submitted
- 6 Oct 2026