Needs more than a quick edit9 of 11 checks passed
A PM could use most of it, but the Q1 calendar sync placement undermines the capacity logic and would need resequencing before it is fully decision-ready.
Output
Tidewell Booking Roadmap | Q4 2026–Q1 2027
For: Dana Okafor, CPO; squad leads; Sales and Design North star: Reduce clinic no-shows and multi-site churn. We have 20 roadmap squad-weeks per quarter across two squads; support and bugs are planned separately.
Q4 2026 — Build the multi-site view and messaging foundation
- Multi-site dashboard — 10 squad-weeks. Show bookings and utilisation across every location in one view. This directly addresses the most-cited multi-site exit reason (23 of 31 surveyed departures) and FitPhysio’s stated must-have.
- Messaging service — 8 squad-weeks. Build the SMS provider, patient consent records and templates needed for reminders. This is foundational work, not a patient-facing launch; reminders follow in Q1.
Capacity: One squad takes the dashboard; the other builds messaging, with two squad-weeks uncommitted.
Sales: Jordan’s Christmas commitment for Physitrack is not in this roadmap. FitPhysio called it “nice to have,” while the multi-site view is a must-have. Please correct the commitment with FitPhysio now; do not sell a Christmas delivery date.
Q1 2027 — Launch reminders and fix calendar sync
- SMS reminders with confirm/cancel — 6 squad-weeks. Launch using the Q4 messaging foundation, with rollout and measurement. Forty clinics that send their own day-before texts average 6% no-shows versus 11% overall. That’s a promising signal, not proof of causation; measure results against a comparison group and track cancellations as well as no-shows.
- Calendar sync fix — 5 squad-weeks. Address a cause of 38% of support tickets. Engineering expects it to free about three squad-weeks of support time per quarter, starting Q2.
The remaining Q1 roadmap capacity is reserved for rollout learning and iteration rather than adding another large commitment.
Success measures: No-show rate for reminder-enabled appointments versus comparison; reminder delivery, confirmations and cancellations; dashboard adoption across multi-site locations; and multi-site support and churn trends.
After Q1 — Reassess before committing
- Waitlist auto-fill: Revisit once reminders give patients a way to cancel and we know whether cancellations happen with enough notice. Today, patients mostly don’t cancel, so auto-fill has few openings to act on.
- Deposits: Reassess after the payments contract can be signed (earliest mid-February) and we have evidence on reminder impact and clinic appetite. The 14-week estimate and partner dependency make it unsuitable for this committed plan.
- Physitrack: Reassess against customer evidence and capacity; it is not committed for Q4 or Q1.
- Booking page redesign: Revisit if research identifies a meaningful problem. Booking-page conversion is 64%, and nobody in 18 recent interviews raised it; it is not the best use of capacity against current goals.
Explicitly not doing now
We are not building the booking redesign, waitlist auto-fill, deposits or Physitrack in these two quarters. This is a focus decision: prioritize the evidenced churn driver and test the clearest no-show intervention before investing in lower-evidence or dependency-heavy work.
Grades and run details
Decision model 91 · LLM judge 10 of 12 checks
Decision model checks
- passUses the supplied evidence correctly27%
- passAddresses the actual decision81%
- failRespects explicit constraints11%
- passIdentifies material uncertainty80%
- passAvoids unsupported claims53%
- passProduces the required deliverable15%
- passEvery commitment serves the goals91%
- passHandles the Sales promise with evidence100%
- passOutcomes, with certainty that falls with distance85%
- passFits the stated capacity32%
- passSequences around dependencies81%
Run
- Run
- #1
- API response time
- 31 s
- Submitted
- 1 Oct 2026